Latest Tamil Channel – Star Vijay Music
Star Vijay has launched its exclusive music channel – Vijay Music on 4th October. Vijay Music is a 24/7 music channel targeted at the new generation Tamil music lovers of Tamil Nadu. The channel was launched by Padma Bhushan Kamal Haasan during the launch episode of Bigg Boss Tamil Season 4.
Kamal Haasan revealed the channel’s logo and the promo film on stage. The animated song based promo “Jigilu Jigilu” is doing its round on social media and is clearly targeted towards the millennials. The promo communicates that there is a song for every emotion in Tamil music and all those songs will now be available on Vijay Music.
Disney Star to Rebranded Vijay Music as Vijay Takkar as Tamil Youth Entertainment Channel Under The Tagline Ini Ithuthaan Trend Setter.
Vijay Music’s tagline is #in_isai
The tagline was created keeping the hashtag trend of today’s youngsters in mind and that the channel will act as a platform for everything that is trending and new in the Tamil music space.
Vathikutchi & Pathikitchi as Mascots
To ensure viewer’s enjoy uninterrupted music playing, the channel does not have any anchors / VJs. Two witty animated mascots will be the face of the channel. The mascots “Vathikutchi and Pathikitchi” will have some interesting interactions, jokes, reactions etc. that will play through the day. As a teaser the mascots were seen doing a signature dance step for the “Jigilu Jigilu” song.
Platform for new talent
Similar to Vijay TV, Vijay Music is also determined to be a platform for nurturing new talent and an exciting line up of shows / formats that integrate viewers content (singing, dancing etc.) has been created. Enga pulingo lam bayangaram, Kanna paatu paadam asaiya are a few of the shows that integrate viewer content and a lot more is expected soon.