Sony Pictures Networks India (SPNI) is preparing to launch its new Tamil general entertainment channel, Sony Vizha, on October 19, 2026, at 8:00 PM. Ahead of the launch, the channel has unveiled its brand film and brand promise, “Ithu Namma Vibe.”
The new Tamil GEC aims to build its identity around the people, culture and everyday experiences of Tamil Nadu, combining the state’s traditions with contemporary entertainment formats and talent.
| Sony Vizha Channel Details | Information |
|---|---|
| Channel Name | Sony Vizha |
| Category | Tamil General Entertainment Channel (GEC) |
| Brand Promise | Ithu Namma Vibe |
| Launch Date | October 19, 2026 |
| Launch Time | 8:00 PM |
| Key Launch Shows | Celebrity MasterChef Tamil, Tamil Idol |
| Celebrity MasterChef Tamil | Samantha Ruth Prabhu |
| Tamil Idol | A.R. Rahman |
| Network | Sony Pictures Networks India (SPNI) |
‘Ithu Namma Vibe’ – Sony Vizha Brand Promise
The “Ithu Namma Vibe” proposition focuses on the everyday experiences associated with Tamil Nadu. Food, music, conversations, celebrations and moments of togetherness are among the elements incorporated into the channel’s identity.
Through its brand film, Sony Vizha brings these elements together through the lens of Vizha, presenting a celebration of Tamil identity and contemporary life in the state.
The channel intends to showcase Tamil Nadu as it is experienced today, reflecting its language, traditions, culture, aspirations and distinctive way of life.
Sony Vizha Programming
Sony Vizha will begin its programming journey with two international entertainment formats adapted for Tamil audiences.
Celebrity MasterChef Tamil, featuring Samantha Ruth Prabhu, will be one of the major properties on the channel’s opening slate. The show brings the Celebrity MasterChef format to Tamil television audiences.
The channel will also feature Tamil Idol, with A.R. Rahman associated with the show.
Together, the two programmes combine established international entertainment formats with prominent Indian personalities as Sony Vizha enters the Tamil television market.
Sony Vizha Launch Date and Time
Sony Vizha will officially go live on October 19, 2026, at 8:00 PM. The launch introduces another Tamil general entertainment channel to viewers, with its initial programming and brand identity centred around the “Ithu Namma Vibe” proposition.
