Takes the shayari route to showcase RBI’s Moneykumar in a different avatar! – Haq Se

India’s central bank – the Reserve Bank of India (RBI) has launched another interesting Ad campaign with 9XM. Part of the RBI Kehta Hai initiative, the campaign aims at creating awareness among the common man about ‘RBI’s Ombudsman’ facility. This is 9X Media’s third collaboration with the RBI which launched a series of multi-media campaigns to create awareness among people about good practices, regulations and initiatives in banking and financial sector.

RBI Campaign

The latest campaign shows RBI’s popular mascot MoneyKumar as a shayar who makes viewers aware about the Bank’s services where aggrieved customers can file their complaints against any irregularities or fraudulent transaction in banking sector. This short yet impactful consumer awareness campaign uses music as a route to convey RBI’s message of ‘Jaankaar Baniye, Satark Rahiye!’ This campaign is created in association with dentsu X , Haq Se.

Haq Se

9XM is a leader in music and short format content, having created iconic animated characters, rib-tickling short-format shows with Bollywood celebrities and interesting vignettes that completely resonate with the youth. In the recent past, 9XM has collaborated with many prestigious brands giving their marketing and ad campaigns the much needed edge in achieving their campaign objectives.