Pepsi IPL 2014 Campaign By Sony Max – Come On, Bulaava Aaya Hai

Indian TV » Pepsi IPL 2014 Campaign By Sony Max – Come On, Bulaava Aaya Hai

Pepsi IPL 2014 Campaign By Sony Max – Come On, Bulaava Aaya Hai

Tags:

Pepsi IPL 2014 Campaign By Sony Max

Pepsi IPL 2014
Pepsi IPL 2014

MAX & SIX, the official broadcasters of the Indian Premier League announced their new mega marketing campaign for the Pepsi IPL 2014 called ‘Come On, Bulaava Aaya Hai’. The campaign ‘Come On, Bulaava Aaya Hai’ is inspired from the fact that Pepsi IPL is the biggest cricketing extravaganza in the world. The word ‘Bulaava’ connotes the ‘calling’ with the main premise that the year’s most awaited and anticipated cricketing event has finally arrived and there is no way you would want to miss it.

Sony MAX 20-20 Film Festival
Sony MAX 20-20 Film Festival

The campaign kicks off with a series of four films set in diverse situations of different people’s life reaching a crescendo with three surprise films and culminating into a final Bulaava film. Be it a runaway bride drawn to the call of the IPL bugle, a son by the side of his ill mother or a priest struggling to free a woman possessed with a spirit, all films have the essence of the key nuance of IPL  ‘Bulaava’  prompting people to literally drop everything to watch Pepsi IPL.

Like always the marketing campaign jingle is one of the most awaited elements of this grand tournament. After the splendid response and adulation of last year’s jingle, Sony MAX has once again roped in the musical duo Vishal and Shekhar. Basing on the campaign theme the duo has come up with yet another catchy song. The jingle is sure to be a mega hit and is set to have the nation grooving to the tunes.

IPL Live Streaming

The entire campaign is the brainchild of the creative agency Havas Worldwide and has been directed & filmed by noted ad film director Rajesh Saathi of Keroscene Films.

Stretching across a 4 week period till the launch of the tournament, the Pepsi IPL 2014 campaign will have a complete 360 degree rollout across mass media. Starting with the campaign films on television, the communication will be seen by viewers across mediums like television, print, radio, digital, outdoor, on ground, mobile, BTL and out of home. The campaign can also be viewed on www.SonyLIV.com, the online home of Sony Entertainment Network.

Sony MAX
Sony MAX

Anish K.S

He is Managing Indian Television Website, is a Media Enthusiast and Passionate Blogger Since 2007. This Online Portal is for Provides Information About All Indian Language Television Channels and OTT Releases. Information about Serials, Reality Shows, Program Schedule, Comedy Programs, Actress Profile, Actor Info, Mobile Applications, OTT Platforms, Official Online Streaming Links , Audition Info etc are Topic covering here. You can also get Updated Program Schedule Aka Indian Television Guide of Major Players.

Leave a Reply