SVOD Market Shares in Q1 2023 – Performance Review of Netflix, Prime Video, etc in India (Q1)

Indian TV » SVOD Market Shares in Q1 2023 – Performance Review of Netflix, Prime Video, etc in India (Q1)

SVOD Market Shares in Q1 2023 – Performance Review of Netflix, Prime Video, etc in India (Q1)

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Disney+ Hotstar Maintains It’s Leadership in SVOD Market Share

Here is the newest data regarding the market shares of streaming services for the first quarter of 2023!, Published by JustWatch. SVOD market shares in Q1 2023, Disney+ Hotstar maintains its position as market leader and starts the year with a 6% lead over Prime Video. Meanwhile, Zee5 is closing in on global player Netflix, with a small 1% margin between them.

JustWatch Streaming Charts
JustWatch Streaming Charts

Disney+ Hotstar – 27%
Prime Video – 21%
Netflix – 12%
ZEE5 – 11%
Voot – 5%
JioCinema – 5%
AltBalaji – 4%
SonyLIV – 4%
Others – 11%

Market share development in 2023

Streaming Charts - SVOD Market Shares in Q1 2023
Streaming Charts

While the rest of the streaming market in India remains stable, Zee5 increased its shares by +1%. On the other hand, Hotstar and Alt Balaji each decreased by -1% each throughout Q1.

Anish K.S

He is Managing Indian Television Website, is a Media Enthusiast and Passionate Blogger Since 2007. This Online Portal is for Provides Information About All Indian Language Television Channels and OTT Releases. Information about Serials, Reality Shows, Program Schedule, Comedy Programs, Actress Profile, Actor Info, Mobile Applications, OTT Platforms, Official Online Streaming Links , Audition Info etc are Topic covering here. You can also get Updated Program Schedule Aka Indian Television Guide of Major Players.

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