Pocket FM joins FYERS American Gambits as Global Co-Sponsor for the Global Chess League 2026, strengthening its international brand presence through one of the world’s premier team chess competitions.
Pocket FM, the world’s largest audio series platform, has announced its partnership with FYERS American Gambits as the Global Co-Sponsor for the Global Chess League 2026, scheduled to take place from 3 September to 13 September 2026. The collaboration marks Pocket FM’s first association with the prestigious franchise-based chess tournament and reflects the company’s continued investment in expanding its global brand presence through major sporting events.
📋 Pocket FM x Global Chess League 2026 – Quick Info
| 🏆 Event | Global Chess League 2026 |
|---|---|
| 🤝 Partnership | Pocket FM – Global Co-Sponsor |
| ♟️ Team | FYERS American Gambits |
| 📅 Tournament Dates | 3 September – 13 September 2026 |
| 🌍 Focus | Global Brand Partnership |
| 🎯 Objective | International Brand Expansion |
♟️ Pocket FM Partners with FYERS American Gambits
The Global Chess League has transformed professional team chess with its franchise-based format, bringing together elite players from around the world. FYERS American Gambits has emerged as one of the league’s standout franchises, featuring a strong international lineup that includes:
- 🇮🇳 Nihal Sarin
- 🌍 Javokhir Sindarov
- 🌍 Bibisara Assaubayeva
- 🌍 Daniil Dubov
- 🌍 Sara Khadem
- 🌍 Marc’Andria Maurizzi
Pocket FM stated that the team’s commitment to excellence, strategy, and global talent closely aligns with the company’s vision as it continues to expand internationally.
🎯 Brand Presence Throughout the Tournament
As part of the partnership, Pocket FM will receive extensive visibility across multiple tournament touchpoints, including:
- 👕 Team jersey branding
- ♟️ Playing table branding
- 📱 Digital and social media assets
- 📺 Broadcast integrations
- 🎪 On-ground branding
- 🤝 Fan engagement activities
- 🎤 Exclusive player interactions
💬 Pocket FM on the Partnership
Speaking about the collaboration, Vineet Singh, Global Head of Brand Marketing, Communications, Partnerships & Public Affairs at Pocket FM, said the company is looking to partner with platforms that reflect its core values of creativity, strategy, excellence, and global ambition.
He noted that chess is built on intelligence, imagination, and long-term thinking—qualities that also define compelling storytelling. According to him, the partnership provides an opportunity to engage with a passionate global community while strengthening Pocket FM’s international brand presence.
💬 FYERS American Gambits on the Collaboration
Prachura PP, CEO and Co-Founder of FYERS American Gambits, described chess as a story of choices, strategy, imagination, and unexpected outcomes.
He added that Pocket FM has built a powerful global community through immersive storytelling, making the partnership a natural fit. The collaboration aims to introduce the excitement of chess to newer and younger audiences worldwide.
🌍 Fan Engagement Initiatives
Beyond tournament branding, the partnership will also focus on enhancing fan experiences through:
- 🎥 Exclusive behind-the-scenes content
- ♟️ Player interactions
- 📱 Digital campaigns
- 🎉 Brand-led engagement activities
- 🌐 Global community initiatives
These activities are designed to bring fans closer to some of the world’s leading chess players throughout the competition.
🌟 Pocket FM’s Global Growth Strategy
The partnership reflects Pocket FM’s broader strategy of expanding beyond entertainment by building meaningful global collaborations across sports, culture, and storytelling. As the platform continues its international expansion, partnerships like the Global Chess League 2026 reinforce its commitment to connecting with audiences through world-class talent and shared experiences across borders.
