📺 Kaun Banega Crorepati Season 18 Attracts More Than 25 Brand Partners Across Multiple Categories
Kaun Banega Crorepati (KBC) Season 18 is all set to return with another landmark season, and the enthusiasm extends far beyond viewers. Ahead of its premiere, Sony Entertainment Television has secured more than 25 sponsors, reaffirming KBC’s status as one of India’s most trusted and influential television properties for advertisers.
Launching on 10 August 2026, the new season introduces the thought-provoking theme “Sochna Padega”, highlighting the importance of applying knowledge to everyday life. Hosted once again by Amitabh Bachchan, the quiz show continues to attract brands from banking, finance, automobiles, technology, FMCG, cement, retail, and digital services.
📋 Kaun Banega Crorepati Season 18 at a Glance
| 📌 Details | Information |
|---|---|
| 📺 Show | Kaun Banega Crorepati Season 18 |
| 🎙️ Host | Amitabh Bachchan |
| 📅 Premiere Date | 10 August 2026 |
| 🕘 Telecast Time | Monday to Friday – 9:00 PM |
| 📡 Channel | Sony Entertainment Television |
| 📱 Streaming | Sony LIV |
| 🏷️ Season Theme | Sochna Padega |
| 🤝 Sponsors | Over 25 Brands |
⭐ Google Gemini Joins as Co-Presenting Sponsor
One of the biggest announcements for Season 18 is the arrival of Google Gemini as a Co-Presenting Sponsor, joining long-time partners Maruti Suzuki and Aditya Birla Group.
The partnership highlights Google’s growing focus on AI-powered learning, with Gemini already assisting aspiring contestants by helping them prepare for KBC registration, general knowledge, and interactive learning activities.
Kanika Kalra, Director – Marketing at Google India, said the partnership reflects Gemini’s goal of becoming an intelligent learning companion for households across India.
💼 Strong Sponsor Lineup Across Industries
KBC continues to attract India’s leading brands from diverse sectors.
🚀 Co-Powered By Sponsors
- UPI (NPCI)
- UltraTech Cement
- Stable Money
- PhonePe
- Gowardhan Ghee
🌟 Special Partners
- Polycab
- Dr. Fixit
- Bharat Petroleum
- Colgate
- Laxmipati Sarees
- AU Small Finance Bank
📢 Associate Sponsors
- Amazon India
- Kalyan Jewellers
- Jaquar Lights
- Ai+ Smartphone
- Policy Bazaar
- ReNew
- Godrej Enterprises Group
- Director Special Elaichi
- ITC Aashirvaad Atta
- Zed Black Agarbatti
- Bikaji
- AMFI (Association of Mutual Funds in India)
Additionally, the Reserve Bank of India (RBI) continues its long-standing association with the quiz show, reinforcing KBC’s credibility and public trust.
🎯 Why Advertisers Continue Choosing KBC
According to Akshay Agrawal, Head of Linear Ad Sales at Sony Pictures Networks India, KBC remains much more than a television show—it is a trusted family entertainment brand.
Its nationwide reach, strong family co-viewing audience, and the credibility of Amitabh Bachchan make it one of India’s safest and most effective advertising platforms. Sony also continues to develop customised brand integrations that naturally blend sponsors into the show’s storytelling and viewer experience.
🤖 Google Gemini Focuses on Learning
Google India believes KBC perfectly complements Gemini’s vision of making knowledge more interactive and accessible.
Through the Gemini app, users are already exploring quiz topics, improving general knowledge, and receiving assistance with KBC registration and preparation, making the AI platform an educational companion alongside the television experience.
🏦 Brands See Long-Term Value in the Franchise
Several sponsors highlighted the values that connect their brands with KBC:
- 🏗️ UltraTech Cement believes both brands represent perseverance and progress.
- 💰 Stable Money says KBC reflects its mission of helping Indian families make informed financial decisions.
- ⚡ Polycab continues its successful association after witnessing strong brand impact in previous seasons.
- 🏠 Dr. Fixit sees a natural fit between informed decision-making and expert waterproofing solutions.
- 🏦 AU Small Finance Bank believes KBC inspires people to dream bigger while helping them build a stronger financial future.
- ⛽ Bharat Petroleum, celebrating its 50th year, says the show’s theme aligns with its belief that meaningful progress begins with thoughtful action.
📺 KBC Continues as India’s Most Trusted Quiz Show
For more than two decades, Kaun Banega Crorepati has remained one of India’s most respected television franchises, combining knowledge, entertainment, inspiration, and life-changing opportunities.
With Season 18 arriving with a fresh theme, new interactive experiences, and one of the strongest advertiser lineups in Indian television, Sony Entertainment Television is preparing for another landmark season that connects audiences, contestants, and brands on one trusted platform.
📢 Telecast Details
Kaun Banega Crorepati Season 18 premieres on Monday, 10 August 2026 and will air Monday to Friday at 9:00 PM on Sony Entertainment Television, with streaming available on Sony LIV.
