Disney Star is the official Production Services partner of the International Cricket Council (ICC) for the prestigious ICC Men’s and Women’s T20 World Cup editions in 2024. This appointment continues the long-standing association between ICC and Disney Star, to deliver world-class viewing experiences to fans across the world and follows the global broadcast of ICC Men’s World Cup 2023.
Over the past decade and a half, Disney Star and the ICC have collaborated worldwide to deliver several ground-breaking global broadcasts. The ongoing tournament is a historic event with 20 teams playing 55 matches and is the first time a marquee cricket tournament is being played on American soil. Disney Star aims to elevate the viewing experience for the event by bringing viewers closer to the game and its heroes and capturing the myriad colors of fandom.
The historic event played across 9 venues, will see 450+ production personnel deployed across the US & Caribbean islands. A robust roster of 90 commentators from 12 countries will build narratives, elevate moments, tell compelling stories, and provide nuanced insights. It will be ably supported by production crews from 17 nations, who will strive to deliver an exemplary global broadcast in 11 languages.
For this marquee event in the Americas, Disney Star has developed a world-class broadcast framework with its core objective of deepening relationships with core fans while growing interest among diverse cohorts of new and casual fans.
Building on the success of the vertical feed at the ICC Men’s World Cup 2023, Disney Star and the ICC will introduce an AI-supported vertical feed for the T20 World Cup – a world first for cricket. In addition to the vertical feed, designed for mobile devices, the broadcast will also entail a feed aimed at making the viewing experience for cricket more inclusive. A parallel service that caters to viewers with partial/complete hearing or sight impairment will also be available. The host broadcaster will also capture off-field moments as well as team and player preparations. It will also deploy the latest technology innovations to bring to fans in-depth analysis and visually compelling storytelling.
In addition to the ICC Men’s T20 World Cup 2024, Disney Star will also produce the global broadcast of the ICC Women’s T20 World Cup 2024, to be played in Bangladesh starting September 2024.
