Colors Ends The Year with a Bang – Becomes only the second Hindi GEC to cross 200 GRPs Across All Television

TRP Reports of Colors Channel – A Stellar Finish

Colors, India’s fastest growing Hindi General Entertainment Channel (GEC), crossed the vaunted 200 GRP mark as it clocked 207 GRPs in the Latest BARC Ratings. This feat comes as a culmination of an upsurge that the channel has been seeing all through the second half of 2023, growing from 117 GRPs in wk22 to 207 at the close of the year.

Qayamat Se Qayamat Tak is The Upcoming Serial on Colors TV, Karam Rajpal and Trupti Mishra in Lead Role Of The Serial, Channel Added Coming Soon Promos of The Show.

A Stellar Finish

• Becomes only the second Hindi GEC to cross 200 GRPs across all Television.
• Milestone comes on the back of the fastest growth in the genre through 2023.
• Ends year with 6 of India’s Top15 most viewed shows.

At the heart of Colors’ success lies its differentiated strategy in programming a varied content offering, an approach that has been pivotal in driving the viewership to the channel, firmly establishing its position as a beloved entertainment destination for the entire family.

Shows

Colors has consistently taken the lead in creating societal and behavioural impact while offering a diverse range of content, staying true to its philosophy. The shows on the channel cater a myriad of emotions and stories, from mythological narratives such as Shiv Shakti – Tap Tyag Tandav to inspiring tales like Doree and Neerja to blockbuster shows including BIGG BOSS and Khatron Ke Khiladi.

The channel’s fiction and non-fiction flagship properties have successfully transcended age and gender boundaries, appealing to a broad spectrum of viewers. Notable shows such as Shiv Shakti – Tap Tyag Tandav and Parineeti have consistently dominated the rating charts, showcasing their widespread popularity.

Doree and Neerja Ek Nayi Pehchaan

The longest-running show on Colors, Udaariyaan, has emerged as a fan favourite, further affirming the channel’s ability to create content with enduring appeal. Suhaagan, airing in the early prime-time slot, has also significantly contributed to the channel’s success. Social dramas that are rooted in Colors’ ethos such as Doree and Neerja Ek Nayi Pehchaan continue to maintain a firm grip on the audience, highlighting Colors’ dedication to providing compelling and thought-provoking storytelling.

Marquee shows such as Khatron Ke Khiladi and BIGG BOSS have also been the highest rated non-fiction shows in the category during their run. A testament to the success of the content variety that Colors offers, it ended the year with 6 of the Top15 most viewed shows.

Colors Upcoming Shows

Following the trailblazing success of 2023, Colors now has plans to scale up its content play – both in variety and scale. With a strong line-up featuring eagerly awaited fiction and non-fiction shows including Mera Balam Thaanedar, Dance Deewane, the magnum opus Prachanda Ashoka, and many more exciting shows Colors is poised to further strengthen its position as the leading powerhouse of entertainment with engaging and compelling narratives that resonate across demographics.