Ekta Kapoor’s Balaji Telefilms Ltd has announced a strategic partnership with YouTube to launch five exclusive premium original shows for digital-first audiences. The collaboration will bring a slate spanning 200 episodes to YouTube, combining Balaji’s television-scale storytelling with the platform’s global distribution and monetization capabilities.
The upcoming slate includes Haq Se Season 2, Phir Pyar Ki Yeh Kahani Suno and Kehne Ko Humsafar Hai Season 4, along with additional projects currently under development. The shows will be produced in 4K and made available to audiences globally.
Balaji Telefilms and YouTube Partnership – Key Details
| Details | Information |
|---|---|
| Partnership | Balaji Telefilms Ltd and YouTube |
| Creative Lead | Ekta Kapoor |
| Number of Shows | 5 Original Shows |
| Total Episodes | 200 Episodes |
| Format | Digital-First, TV-Scale Shows |
| Video Quality | 4K |
| Availability | Global |
| Confirmed Titles | Haq Se Season 2, Phir Pyar Ki Yeh Kahani Suno, Kehne Ko Humsafar Hai Season 4 |
| Other Shows | Under Development |
| Intellectual Property | Owned by Ekta Kapoor |
| Distribution | YouTube |
| Monetization | Advertising and Brand Deals |
| Rollout | Multiple Originals During the Festive Season |
| YouTube Channel | @TheIndianKDrramas |
Five Original Shows With 200 Episodes
The partnership is built around five original shows comprising a total of 200 episodes, designed specifically for audiences increasingly consuming premium entertainment through digital platforms.
The lineup will combine returning properties with fresh narratives. Three projects have been named so far:
Haq Se Season 2, Phir Pyar Ki Yeh Kahani Suno and Kehne Ko Humsafar Hai Season 4.
Details about the remaining projects are currently under development and will be revealed separately.
Rather than simply using YouTube as a promotional destination, the partnership is designed to launch the shows natively on the platform.
Haq Se Season 2 and Kehne Ko Humsafar Hai Season 4
The return of established titles forms an important part of Balaji Telefilms’ new digital slate.
Haq Se Season 2 will bring the series back with a new season, while Kehne Ko Humsafar Hai Season 4 continues another existing Balaji property.
Phir Pyar Ki Yeh Kahani Suno is also included among the announced projects.
Cast, premiere dates and other individual details about these shows are expected to become clearer as their respective launches approach.
Ekta Kapoor to Lead Creative Vision
Ekta Kapoor will lead the creative vision for the new slate and retain ownership of the intellectual property. YouTube will provide the distribution infrastructure needed to take these shows to audiences globally.
The collaboration also provides monetization opportunities through advertising and brand partnerships.
For Balaji Telefilms, the arrangement creates a direct route to digital audiences while maintaining the production scale traditionally associated with television entertainment.
Premium Shows Produced in 4K
All the upcoming shows under the collaboration are planned as digital-first, TV-scale productions in 4K.
The strategy reflects changing viewing habits, where online video is no longer limited to smartphones and computers. Digital entertainment is increasingly being consumed on television screens through connected devices.
According to the information shared with the announcement, YouTube reached more than 75 million people aged 18 and above in India on Connected TV in April 2025. The supplied announcement also cites Comscore data stating that YouTube held the number-one reach across Connected TV screens in India among media in May 2025.
The partnership aims to use this shift to bring premium long-form storytelling directly to audiences watching YouTube on larger screens.
Ekta Kapoor on the YouTube Collaboration
Commenting on the partnership, Ekta Kapoor, Joint Managing Director of Balaji Telefilms Ltd, highlighted the importance of emotional connections in storytelling and the growing role of YouTube in content discovery.
She described the collaboration as an opportunity to reach audiences in innovative ways as more viewers move towards YouTube for entertainment.
For Ekta Kapoor, the partnership opens another chapter for creating stories capable of reaching audiences globally while retaining the emotional storytelling associated with Balaji productions.
YouTube on the Future of Television
Gunjan Soni, Managing Director – India, YouTube, described the future of television as increasingly centred around digital-first audiences.
The strategy is to combine high-quality programming suitable for the biggest screen in the home with the flexibility viewers expect from on-demand entertainment.
The partnership with Ekta Kapoor and Balaji Telefilms is also intended to provide storytellers with new distribution and monetization pathways.
Balaji Moves Towards Digital-First Television
Balaji Telefilms has played a major role in Indian television entertainment for decades, particularly through shows and characters that became familiar across Indian households.
Its latest collaboration with YouTube reflects a broader transition in how television-style entertainment can be produced, distributed and consumed.
Instead of restricting premium long-form programming to conventional television or standalone streaming services, the new slate will bring TV-scale original programming directly to YouTube.
When Will the New Balaji Shows Premiere on YouTube?
Multiple original shows from the partnership are scheduled to begin rolling out during the festive season.
Individual premiere dates for Haq Se Season 2, Phir Pyar Ki Yeh Kahani Suno, Kehne Ko Humsafar Hai Season 4 and the remaining projects have not been specified in the supplied announcement.
Trailers, behind-the-scenes material and premiere updates will be shared through the @TheIndianKDrramas YouTube channel.
With five shows and 200 episodes planned, the Balaji Telefilms–YouTube partnership represents a significant expansion of premium, digital-first Indian entertainment.
Stay tuned to IndianTVInfo for updates on Balaji Telefilms’ upcoming shows, YouTube originals, premiere dates, cast details and the latest Indian television and digital entertainment news.
