JioStar Study Demonstrates Strong Sales Uplift For FMCG Brands Advertising During IPL 2025
JioStar today announced the findings of a comprehensive study evaluating the influence of advertising on consumer purchase behaviour during the TATA IPL 2025. Drawing from offline sales data across 4,400+ retail stores nationwide, the study covered 40+ brands across 15 FMCG categories. The analysis provides one of the strongest validations of sports advertising’s effectiveness in … Read more