STAR Plus’s Yeh Rishta Kya Kehlata Hai
The latest weekday prime time offering from STAR Plus – Yeh Rishta Kya Kehlata Hai, in the 21.30 slot is the best primetime fiction launch in the last three years, garnering an average of 5.6 TVR. The launch episode on Monday, December 12, 2008 delivered a whopping 7.9 TVR, in a seamless transition from Bidaai. The launch episode reached out to more than 14 million viewers and by the end of the week about 30 million viewers had viewed the original episodes of Yeh Rishta Kya Kehlata Hai.
Behind the scene
Produced by Rajan Shahi’s Director’s Kut, Yeh Rishta Kya Kehlatha Hai is a story of love finding its way after an arranged marriage and how two people bond and blossom together after entering into sacred ties of matrimony. In a recent country-wide marketing activation for Yeh Rishta Kya Kehlatha Hai, more than 1000 married couples from across the country sent in their entries from Delhi, Ahmedabad, Indore, Lucknow, Ludhiana and Mumbai to test the strength of their bond, love quotient, commitment and involvement.
Hero, Heroine name
In a magnificent finale of this activation, 50 lucky couples re-experienced the magic of their wedding day, perhaps in greater splendor, at a renewal of vows ceremony at the exotic gardens of Taj Rambagh Palace in Jaipur. Tune in to Dabur Vatika Hair Oil presents ‘Yeh Rishta Kya Kehlata Hai’, every Monday-Friday at 9.30 pm, only on STAR Plus.
