JioStar

JioStar has strengthened its anti-piracy enforcement efforts during the ongoing ICC Men’s T20 Cricket World Cup 2026, undertaking coordinated action against unauthorized applications and rogue websites illegally streaming its premium cricket content. Over recent weeks, JioStar has targeted a network of illicit IPTV applications that were unlawfully disseminating JioStar’s content, including live ICC T20 World … Read more

JioStar today released the LTV Cricket Audience Insights study. The research commissioned by JioStar and conducted by Kantar, the world’s leading marketing data and analytics company, provides a comprehensive look into the affluence signals and consumer behaviour of Linear TV (LTV) cricket audiences, offering critical data for advertisers ahead of marquee events. The study measures how LTV advertising triggers tangible consumer actions. … Read more

·       Opening Day all platform consumption grows 59% over the 2024 edition ·       Opening Day reach on JioHotstar up by 81% over the last edition ·       TVR for India’s opening fixture against the USA goes up by 41%, digital reach up by 98% compared to the first match against Ireland in the 2024 edition The … Read more