Discovery Kids soars to 2nd position in kids genre riding on Little Singham
The TV ratings of Discovery Kids soared 91% garnering 88,952 GTVTs in week 17 as per BARC data (age group 2-14, India Urban + Rural), over week 16 data of 46,559 GTVTs taking the channel to its historic high second position in the kids genre.** The launch of Little Singham further accelerated the meteoric rise of Discovery Kids helping it achieve 2nd position in week 17 from the 9th position in Week 7 of 2018. Over the last 2 months, the TV ratings of Discovery Kids have grown by 506%, reach has grown by 65% while TSV has grown by 268%.*
The ground-up Super Hero Indian IP Little Singham, launched in collaboration with Rohit Shetty Picturez and Reliance Animation, helped the channel increase its reach to 24 million (a historic high for Discovery Kids). Significantly, the channel also garnered 2nd highest time spend of 111 minutes per viewer in the kids genre in Week 17 as per latest BARC data.**
Little Singham has generated huge advertiser interest as well. The show is Presented by Dabur Red Paste, Co-Powered by Britannia Cakes. Dettol has come on board as a Special Partner while Flipkart, Heinz – Glucon D and B Natural are Associate Sponsors.
BARC DATA (Comparison with Week 1)
| Discovery Kids | (week 1) | (Week 17) | % Growth |
|
GTVT |
14678 |
88952 |
506% |
|
Reach |
14.6 million |
24 million |
65% |
|
TSV (Mins) |
30 minutes |
111 minutes |
268% |
| Source: Source: BARC ( 2-14 age group, India Urban+ Rural ) | |||
BARC DATA (Comparison with Week 16)**
| Discovery Kids | (week 16) | (Week 17) | % Growth |
|
GTVT |
46559 |
88953 |
91% |
|
Reach |
20.7 million |
24 million |
16% |
|
TSV (Mins) |
67 minutes |
111 minutes |
64% |
| Source: Source: BARC ( 2-14 age group, India Urban+ Rural ) | |||
