As part of its 20th anniversary, MyG celebrated two decades of serving Kerala with a grand Mega Sale across the state. To amplify the milestone, MyG partnered with JioStar’s MegaBlast — India’s largest one-day advertising takeover across Television, which went live across Asianet Network’s Movies and GEC channels, creating statewide excitement and buzz.
MegaBlast is a first-of-its-kind, high-impact ad innovation that enables brands to dominate audience attention across television and digital within a single day. It brings together multiple ad units such as Brand Bridges, Spotlight Frames, Pause Ads, Stings, and Mega Spots, creating an immersive brand presence across touchpoints. Through this partnership, MyG achieved extensive reach, capturing the attention of households across Kerala during its milestone celebration.
Speaking about the association, AK Shaji, Chairman, MyG India Pvt. Ltd., said, “As part of our 20th anniversary celebrations, we are thrilled to partner with Asianet for a special property titled ‘MegaBlast.’ This is a truly unique and first-of-its-kind initiative, and I’m eager to see how it resonates with the viewers. Wishing the entire Asianet team the very best, and looking forward to many more creative collaborations in the future.”
Lijo Thomas, Sr. VP & Business Head, BMEG Pvt. Ltd., added, “MegaBlast is among the most impactful advertising properties on a GEC, crafted to capture undivided consumer attention throughout the day through multiple ad units. We are proud that BMEG, in partnership with the Asianet team, transformed this concept into reality after several rounds of brainstorming and refinement. We’re now eagerly looking forward to seeing how this innovative property performs for our client, MyG India Private Limited.”
As JioStar continues to push creative and technological boundaries in the regional entertainment landscape, MegaBlast stands as a testament to its commitment to deliver unmatched advertising impact for brands. With powerful storytelling formats and expansive reach, JioStar is redefining how brands connect with consumers — one MegaBlast at a time.
