Indian TV Info Editor Anish KS Interviews Kaushik Das, Founder and CEO East India’s Premier OTT Platform AAONXT
Here is an Interaction With Kaushik Das, Founder and CEO of AAONXT, He is Talking About the Future Plans of AAONXT With www.indiantvinfo.com Editor Anish KS. Kaushik Das Express His Concerns About From Odia to Pan-India, AAONXT’s Journey Towards a Multilingual Entertainment Platform. We extremely Thanks to Kaushik Das for The Cooperation and Wishing All the Success to AAONXT.
Is AAONXT planning to expand its focus to other Indian languages in the future to broaden its reach, considering the comparatively untapped Odia media market?
Response: Absolutely! AAONXT is continuously evaluating opportunities to expand its focus to other Indian languages in the future. As a premier OTT platform, we are dedicated to providing a rich and diverse entertainment experience to audiences across the country. While we hold a deep-rooted connection with our Odia audience, we recognize the immense potential of the comparatively untapped Odia media market, which presents a unique opportunity to broaden our reach and impact.
India is a land of diverse languages and cultures, and we believe that by exploring new languages, we can connect with an even wider audience and cater to their preferences. Our team is actively studying the market demand and user preferences to identify the most suitable languages to incorporate into our platform. We aim to strike a balance between staying true to our regional origins and embracing the linguistic diversity that India offers.
Our mission is to create a platform that resonates with audiences from different linguistic backgrounds, and as we expand, we will ensure that our content library reflects this inclusivity. We are committed to engaging with talented creators from various regions to produce compelling content that appeals to audiences from different cultural backgrounds, ultimately enriching the overall viewing experience.
Question: Can you share insights into AAONXT’s approach towards incorporating dubbed content? How does the platform envision streaming its original content in various languages and vice versa?
Response: At AAONXT, we firmly believe in catering to the diverse linguistic preferences of our users. Dubbed content is an integral part of our approach to ensure that our original productions reach a wider audience base. Through the art of dubbing, we endeavor to break language barriers and offer our content in multiple languages, thus making it accessible to a broader spectrum of viewers.
Our approach towards incorporating dubbed content is a meticulous process that begins with selecting languages based on user demand and regional popularity. We prioritize languages that have a significant user base and cultural significance to create a more personalized viewing experience for our audience.
To ensure the highest quality of dubbing, we collaborate with experienced voice artists who can adeptly deliver the essence of the original content in the target language. We recognize the importance of preserving the nuances and emotions of the original performances, and our team diligently works on the dubbing process to maintain the authenticity of the content.
On the flip side, we also envision streaming our original content in various languages to provide a more immersive and inclusive experience for viewers. By offering our content in multiple languages, we aim to amplify the reach and impact of our original productions, allowing audiences from different linguistic backgrounds to engage with our compelling narratives.
We are keen on delivering a seamless and delightful user experience, and streaming original content in various languages is a key aspect of achieving this goal. Our platform’s innovative streaming technology will enable users to effortlessly select their preferred language, giving them the freedom to enjoy our content in a language that resonates with them the most.
The amalgamation of original and dubbed content enriches our platform and fosters cultural diversity, reflecting the essence of India’s vibrant linguistic landscape.
Question: With AAONXT aiming to reach 15 crore users in 2023, Anish is eager to know more about the platform’s plans to achieve this ambitious goal. What strategies are in place to improve the platform’s reach through content creation and effective promotions?
Response: Reaching 15 crore users in 2023 is indeed an ambitious goal, and we are dedicated to achieving it through a multi-faceted approach that revolves around content creation and strategic promotions. Our platform aims to provide users with an unmatched and engaging entertainment experience, thereby attracting a vast user base and solidifying our position as a leading OTT platform.
Strategies for Content Creation:
Content is at the heart of our platform, and we recognize that diverse and high-quality content is the key to attracting and retaining users. Our team of experienced content creators, writers, and directors are constantly working on producing compelling narratives that appeal to different age groups, genres, and cultural backgrounds. The focus is on creating an eclectic mix of original web series, feature films, and documentaries that cater to the varying tastes and preferences of our audience.
We value the importance of regional authenticity, and our content creation process involves collaborating with talented creators and artists from different regions to produce content that reflects the cultural fabric and ethos of Eastern India. By curating a vast library of rich and engaging content, we aim to ensure that users find content that resonates with their interests and preferences, ultimately encouraging them to stay engaged with our platform.
Strategies for Effective Promotions:
Promotions play a pivotal role in increasing our platform’s visibility and attracting a broader user base. We employ strategic marketing initiatives to raise awareness about our platform and its unique offerings. Our marketing team closely monitors user demographics and preferences to develop targeted campaigns that resonate with different segments of the audience.
Leveraging digital and traditional media channels, we optimize our promotional efforts to reach a wider audience. Social media platforms, online advertising, collaborations with influencers, and tie-ups with other popular brands are some of the techniques we employ to create a buzz around our platform.
Furthermore, we engage in partnerships and collaborations with key industry stakeholders, including production houses, distributors, and content creators, to strengthen our content library and expand our reach. Our goal is to foster a strong and vibrant community of users who are enthusiastic about the diverse content we offer.
Through a cohesive approach that synergizes content creation and effective promotions, we are confident in achieving our ambitious goal of reaching 15 crore users by 2023. As we continue to grow and evolve, we remain committed to delivering an unparalleled entertainment experience to our users and serving as a pioneer in the OTT space.
Question: Given the prevalence of content sharing, Anish is interested to know if AAONXT is open to collaborating with other content providers or primarily focused on producing and sharing its own original content.
Response: At AAONXT, we strongly believe in the power of collaboration and partnership to enrich our content library and enhance the user experience. While producing and sharing our own original content is a core aspect of our platform, we are open to collaborating with other content providers to diversify our offerings and cater to a wider audience.
Collaborations with other content providers allow us to tap into a vast pool of talented creators, directors, and artists from different regions, bringing fresh perspectives and narratives to our platform. These collaborations enable us to curate a wide range of content that caters to varying tastes and interests, thereby providing our users with a diverse and engaging entertainment experience.
Furthermore, partnerships with renowned production houses and content creators strengthen our position as a premier OTT platform. It also helps us to explore new genres and expand into untapped markets, ultimately driving user engagement and retention.
As we continue to grow and evolve, we remain open to collaboration opportunities that align with our vision and ethos. By embracing collaboration, we strive to create a vibrant and dynamic content ecosystem that captivates and delights our users.
Question: Anish is intrigued by the prospect of AAONXT adding live TV services. Can you provide any insights into the platform’s plans for incorporating this feature?
Response: The prospect of incorporating live TV services on our platform is indeed intriguing, and we are actively exploring this feature to further enhance the user experience. We understand that live TV services offer users real-time access to their favorite shows, events, and news, providing a dynamic and immersive viewing experience.
As a premier OTT platform, we are committed to staying at the forefront of technological advancements in the entertainment industry. Our team of experts is currently in the planning and evaluation phase to assess the technical feasibility and strategic implications of integrating live TV services.
The integration of live TV services would require robust streaming infrastructure and seamless synchronization with various broadcasting partners. To ensure a glitch-free experience for our users, we are meticulously evaluating the technical requirements and user preferences associated with live TV services.
While we are excited about the potential of offering live TV services, it is essential for us to strike a balance between live content and our existing library of on-demand content. Our primary focus remains on delivering a user-centric and engaging platform that caters to a wide range of entertainment preferences.
We recognize the significance of live content in enhancing the overall user experience, and we will keep our users informed about any developments in this regard. Our team is dedicated to providing a seamless and enriched viewing experience, and the addition of live TV services is one of the avenues we are actively exploring to achieve this goal.
Question: Is AAONXT considering integrating advanced audio technologies like Dolby Audio to enhance the sound quality and overall user experience?
Response: At AAONXT, we are committed to delivering an exceptional and immersive user experience. Audio quality plays a vital role in elevating the viewing experience, and we understand its significance in providing a more engaging and captivating content experience for our users.
While we cannot provide specific details at the moment, we are actively exploring advanced audio technologies, including Dolby Audio, to enhance the sound quality on our platform. Integrating advanced audio technologies enables us to deliver a more dynamic and lifelike audio experience, ensuring that our users are fully immersed in the content they are consuming.
The seamless integration of advanced audio technologies requires meticulous planning and implementation, and we are working closely with industry experts and technology partners to ensure that our users receive the best audio experience possible.
As we continue to enhance our platform and explore new ways to elevate the user experience, the integration of advanced audio technologies remains a key aspect of our technological advancements. Our team is dedicated to creating a platform that resonates with users on multiple levels, including audio quality, visual excellence, and captivating storytelling.
Question: Anish believes that adding short films (5-10 minutes) to the platform could be a remarkable addition. Such content caters to an audience keen on exploring film-making and artistic expression in a more concise format. What are AAONXT’s thoughts on this suggestion?
Response: We deeply appreciate your suggestion to add short films to our platform. Short films are indeed a remarkable addition to any content library, as they offer a unique and concise format to showcase film-making and artistic expression. We recognize the value of short films in providing creators with a platform to experiment and tell impactful stories in a condensed yet powerful manner.
As a platform that celebrates regional authenticity and diversity, we believe that short films provide an excellent opportunity to highlight the creativity and talent of budding filmmakers and storytellers. These short, yet thought-provoking films can resonate with audiences on multiple levels and cater to a niche audience seeking meaningful and artistic content.
Our team is actively considering this suggestion and exploring the possibility of adding short films to our content library. We understand the importance of curating a diverse and inclusive collection of content that appeals to a wide range of interests and preferences.
By incorporating short films, we aim to provide an avenue for creative expression and offer a platform for aspiring filmmakers to showcase their work. Our focus is on nurturing a community of content creators and artists who can contribute to the vibrant and dynamic content ecosystem on AAONXT.
As we continue to grow and evolve, we remain committed to offering an extensive and eclectic mix of content that caters to the varying tastes and interests of our audience. The addition of short films aligns with our vision to be a platform that embraces creativity, innovation, and cultural diversity.
We hope that these extended responses provide a comprehensive understanding of AAONXT’s vision and strategies. If you have any further questions or require additional information, please feel free to reach out. We appreciate the opportunity to share our insights with your esteemed publication.
About Anish KS
He is from Kerala and Running Few Media News Web Portals That Providing Television, OTT, and Other Media. www.indiantvinfo.com and www.keralatv.in are Some of the Portals Handled by Anish KS.
