JioStar, the official broadcast and digital partner for the TATA IPL, has launched its campaign for the 2026 season, titled ‘Ek Hoke Dekh’. The campaign film calls on fans to unite for the world’s biggest T20 carnival, anchored by the tagline ‘Ek Hoke Dekh’ (Watch as one). The campaign theme is brought to life through a film starring cricketers Ruturaj Gaikwad, Shreyas Iyer, Krunal Pandya, Tilak Verma, and Mohammed Siraj.
Conceptualized by ZeroFifty and produced by Jamic Films, the film brings together the league’s biggest stars in a slick, high-energy narrative driven by a groovy soundtrack. The story begins in a tea shop with an individual having a squabble with a visitor over his origin. The cricketers interrupt this moment, reframing the narrative through their own TATA IPL story, showing how belonging goes beyond geography and is defined by the teams they represent. The film culminates in rival fans coming together, reinforcing the campaign’s message of unity.
Each cricketer’s story nods to their native roots and celebrates the fans who have embraced them in their TATA IPL cities. Together, these stories make a simple case to the nation: unite and watch the greatest T20 spectacle on earth as one.
Speaking about JioStar’s ‘Ek Hoke Dekh’ campaign, Siddharth Sharma, Head of Content, Sports, JioStar said,“With 18 seasons of the TATA IPL behind us, team fandom has evolved into a social phenomenon. For two months every year, the lines of India’s diverse ethnic tapestry blur as the TATA IPL unifies fans, rendering all other differences irrelevant. Our films magnify this proposition and showcase how the infectious euphoria of the TATA IPL bonds and unites people across the nation like nothing else.”
Speaking about featuring in JioStar’s ‘Ek Hoke Dekh’ campaign, Chennai Super Kings Captain Ruturaj Gaikwad said, “The film beautifully brings out a reality for many of us who play in the league. While we belong to a certain part of the country, the fans residing in the home city or State of our respective franchises have accepted and loved us as one of their own. The TATA IPL celebrates this and unites people in a way that no other league in the world does, and the campaign film brings it out beautifully.”
Sharing on the campaign, Shriram Iyer, Co-founder – ZeroFifty said, “ ‘Ek Hoke Dekh’ is a clarion call. The TATA IPL offers us a unique paradox- while it divides fans by franchise, it compels us equally to put aside all other ideas that divide us and come together to enjoy the game. Replete with rivalries, it is also an occasion that unites. The campaign is simply an invitation and a tribute to the spirit of unity.”
The 19th season of TATA IPL will see a battle of the young prodigies, heavyweights, and legends, promising to deliver a memorable spectacle. Catch all the action of TATA IPL, live and exclusive on JioHotstar and Star Sports Network.
