Crunchyroll has launched the second advertisement in its India-centric campaign, ‘Ready to Anime?’, featuring popular figures Rashmika Mandanna and Shubman Gill. This new installment builds on the excitement generated by the campaign’s initial film, which debuted during the ICC Men’s T20 World Cup, capturing the attention of both anime enthusiasts and casual viewers alike.
The latest ad resonates with a common sentiment among anime fans—the bittersweet feeling that accompanies the conclusion of a cherished series. In a relatable scenario, Shubman Gill reaches out to Rashmika late at night after finishing an anime, only to find comfort in her words that on Crunchyroll, the end of one story is merely the start of another. This light-hearted interaction not only highlights the platform’s vast collection of titles, including fan favorites like Black Clover, BLUE LOCK, and One Piece, but also illustrates the dynamic between Rashmika, who embodies the fervent anime lover, and Shubman, who represents the expanding audience of newcomers exploring the captivating world of anime storytelling.
Ekta Gulechha, the Director of Marketing for India at Crunchyroll, expressed enthusiasm about the campaign’s continuation, noting the strong engagement from fans following the first ad. She emphasized that the new film taps into a familiar emotion for anime lovers—the sense of loss when a beloved series ends—while also reminding viewers that Crunchyroll’s ever-growing library ensures there’s always another adventure waiting to be explored.
As anime’s popularity surges in India, audiences are increasingly forming deep connections with the characters and narratives, making this campaign particularly timely. Conceptualized by Tilt Brand Solutions and produced by StudioQ, both part of Quotient Ventures Pvt Ltd, the campaign will be widely distributed across connected TV, digital, and social media platforms, reaching fans nationwide.
