64% of LTV Cricket Viewers Strongly Agree that Brands Advertising on LTV are More Trustworthy
JioStar today released the LTV Cricket Audience Insights study. The research commissioned by JioStar and conducted by Kantar, the world’s leading marketing data and analytics company, provides a comprehensive look into the affluence signals and consumer behaviour of Linear TV (LTV) cricket audiences, offering critical data for advertisers ahead of marquee events. The study measures how LTV advertising triggers tangible consumer actions. … Read more