Colors Bangla Redefines Womanhood BEYOND the Colour PINK with #NijerRongeRoj

Published by

Nijer Ronge Roj – Colors Bangla


In a world where stereotypes often dictate perceptions, Colors Bangla has spearheaded a landmark campaign challenging the conventional notion that correlates womanhood with pink. With the campaign #NijerRongeRoj, Colors Bangla has aimed to celebrate the diversity of femininity and break free from the constraints of such monochromatic expectations.

The campaign revolved around the empowering idea that women cannot and should not be confined by a single colour or societal norms. Instead, it celebrated the varied shades of her being, her resilience to combat struggles, and her unique approach to navigating through differences, emphasising her individuality.

Nijer Ronge Roj

As part of its commitment to honouring women’s diversity, Colors Bangla embarked on a 5-phased campaign leading up to International Women’s Day. This included a teaser launch, a captivating Call-to-Action (CTA) film featuring four female leads from original Colors Bangla shows, participation by female celebrities associated with Colors Bangla, and audience engagement through submission of stills and videos. These submissions were curated by Colors Bangla and incorporated into the final brand film, which promises to be a celebration of diversity and empowerment.

On this occasion, Vivek Modi, Business Head, Colors Bangla and Colors Bangla Cinema said “Colors Bangla stands as a platform where every shade of femininity is acknowledged, celebrated, and amplified. Through the #NijerRongeRoj campaign, we aim to unite our audience with their favourite stars, allowing them to see themselves alongside their idols.”

The campaign culminated on 8th March, International Women’s Day, with the release of the brand film, promising to be a powerful testament to the strength and diversity of women everywhere.

Take a look at the #NijerRongeRoj campaign film:

Aravind Ghosh

Freelance Writer , Student , interested in Music , Movies , Sports. Currently working with Aravind is Mainly Updating on Bengali Serials, Odia (Star Kiran) Television programs etc.

Published by
Channel/OTT App Name : Colors Bangla

Recent Posts

Aayushi Bhave Locked to play the role of ‘Bindu’ in Star Bharat’s upcoming Show 10:29 Ki Aakhri Dastak

10:29 Ki Aakhri Dastak Serial Star Cast - Aayushi Bhave as Bindu Star Bharat, renowned…

From Arjun Reddy to Vash , 5 Regional Gems That Sparked Bollywood Adaptations On OTT Platforms

Vash - Shaitaan, Drishyam - Drishyam - Bollywood Adaptations Remakes have been the rage, especially…

Uraan Serial On Star Jalsha Launching on 27 May at 08:00 PM, Telecast Everyday (Monday to Sunday)

Pratik Sen as Maharaj and Ratnapriya Das as Pujarini, Uraan Bengali TV Serial Lead Actors…

USA Cricket Team Records Historic Win over Bangladesh in T20Is – FanCode Live Streaming

Bang Vs USA, United States of America, ranked 19th in T20I cricket, Stunned Bangladesh The…

Actor Krip Suri to Star as Sarpanch Prabhakar Tripathi in Star Bharat’s Upcoming Show 10:29 ki Aakhri Dastak

10:29 ki Aakhri Dastak Serial Star Cast - Krip Suri as Sarpanch Prabhakar Tripathi Star…

Bigg Boss Malayalam Season 6 Celebrates Mohanlal’s Birthday With Historic Announcement

Mohanlal Birthday Celebrations at Bigg Boss Season 6 Malayalam The stage of Bigg Boss Malayalam… Website Uses Cookies.

Read More