Here is the newest data regarding the market shares of streaming services for the first quarter of 2023!, Published by JustWatch. SVOD market shares in Q1 2023, Disney+ Hotstar maintains its position as market leader and starts the year with a 6% lead over Prime Video. Meanwhile, Zee5 is closing in on global player Netflix, with a small 1% margin between them.
Disney+ Hotstar – 27%
Prime Video – 21%
Netflix – 12%
ZEE5 – 11%
Voot – 5%
JioCinema – 5%
AltBalaji – 4%
SonyLIV – 4%
Others – 11%
While the rest of the streaming market in India remains stable, Zee5 increased its shares by +1%. On the other hand, Hotstar and Alt Balaji each decreased by -1% each throughout Q1.
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