Star India has launched a new network-wide television campaign (TVC) ‘Sirf Dikhaane Ke Liye Nahi, Dekhne Mein Bhi Real HD Experience to build awareness among television lovers who, despite owning an HD TV and HD Set-Top Box (STB), continue to view their favourite Star channels in Standard Definition (SD).
Consumers often think that having an HD TV by itself provides the complete HD viewing experience, which is a myth the campaign aims to bust with a touch of humor. Based on the findings from a study conducted by Star India, only 25%* of consumers are aware of the fact that apart from having an HD TV and an HD Set-Top box they also need to subscribe to HD channels to get the complete HD viewing experience.
The TVC Sirf Dikhaane Ke Liye Nahi, Dekhne Mein Bhi Real Hd Experience Will Air Across The Star India Network In 7 Languages
The campaign also highlights the features of Star HD channels such as wider picture, 5x sharper picture**, and 5.1 Dolby surround sound** that help make the viewing experience far more superior and immersive, ‘Taaki aapka HD TV sirf ‘dikhaane’ ke liye hee nahi, dekhne mein bhi Real HD experience de!’
Star Plus HD – Hindi GEC
Star Bharat HD – Hindi GEC
Star Gold HD – Hindi Movies
Star Gold Select HD – Hindi Movies
UTV HD – Hindi Movies
Star Jalsha HD – Bengali GEC
Jalsha Movies HD – Bengali Movies
Vijay HD – Tamil GEC
Star Suvarna HD – Kannada GEC
Asianet HD – Malayalam GEC
Star Movies HD – English Movies
Star World HD – English GEC
Star Movies Select HD – English Movies
Disney International HD – English GEC
Star Sports HD1 – Sports
Star Sports HD2 – Sports
Star Sports 1 HD Hindi – Sports
Star Sports Select HD1 – Sports
Star Sports Select HD2 – Sports
Maa HD – Telugu GEC
Maa Movies HD – Telugu Movies
Star Pravah HD – Marathi GEC
Baby TV HD – Kids
National Geographic HD – Infotainment
Nat Geo Wild HD – Infotainment
Fox Life HD – Infotainment
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