SVOD market shares in Q2 2022 – The streaming wars in India brought on the heat with local player, Zee5, closing in on Netflix with solely a 3% margin. Despite being the most popular streaming platform across the world, Netflix fights yet struggles to hold its 3rd place in India. On the other hand, Prime Video manages to catch up with Disney+ Hotstar, only behind by 4% throughout Q2.
Disney+Hotstar – 26%
Prime Video – 22%
Netflix – 13%
Zee5 – 10%
Voot – 6%
Jio Cinema – 5%
SonyLIV – 4%
ALTBalaji – 3%
Others – 10%
Hotstar and Prime Video obtained +2% market shares each, showing steady growth midway through the year. However, global streaming player: Netflix is taking the heat with a -2% loss while Sony Liv, and Jio Cinema also incur losses of -1% each.
Disclaimer – This Post is made-up with the Inputs Given by JustWatch, www.indiantvinfo.com is Not a part of the same.
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