The world’s most watched cooking show, MasterChef Australia S6 comes back to Star World this July. Gearing up to play out its culinary magic on television screens yet again, the hit show goes on air from the 28th of July 2014, every Monday to Friday at 9PM. Drawing from the show’s massive Indian fan base, Star World has put in place an impressive line-up of promotional activities to create fireworks around the all new season of the award-winning series.
Over the last five seasons MasterChef Australia has undoubtedly been a part of the evolving and changing food perception in India. This year the show promises to get better and tougher, starting out with over 50 contestants with the apt tagline, “Where the Food gets Better as the Competition gets Tougher”. This time round, the MasterChef experience not only gets bigger but better too with Star World having explored diverse partnerships and extending its base spanning across the country aiming for widespread promotions.
A mega 360 degree promotional campaign has been put in place which will pan across various platforms including On-Air, Off-Air, Digital, On-Ground and Public Relations.Come July, Star World is all set to bring to its Indian audience a gastronomic experience.
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