JioCinema Unveils First Ever Set of Brands to be Part of JioCinema Brand Spotlight During TATA IPL 2024 Opener

TATA IPL 2024 Live Streaming on JioCinema

Five select brands will be exclusively presented in the opening five overs of the Chennai Super Kings vs Royal Challengers Bangalore match on March 22 on JioCinema. JioCinema, the official streaming platform for the TATA IPL 2024, has announced the first ever set of brands that will feature on its newly launched advertiser innovation, JioCinema Brand Spotlight.

Charged by Thums Up, Parle, Britannia, Dalmia Cements, and PayZapp by HDFC Bank will debut their respective campaigns for the TATA IPL 2024 during the first five overs of the opening game between MS Dhoni’s Chennai Super Kings and Royal Challengers Bangalore, on March 22.

As the nation aggregates to catch the start of the opening season of the TATA IPL, the five brands will be a part of this golden moment by showcasing exclusive spots of their campaign within the first five overs of the match on the opening day.

IPL 2024 Live Streaming

In addition to having a priority spot to launch their engaging TATA IPL opening day blitz, Jio Cinema Brand Spotlight will facilitate a first of its kind marketer’s moment for the five brands with the campaign makers and the brand custodians sharing exclusive insights and stories about how the campaign and brand film showcased on JioCinema Brand spotlight was conceived and built.

These campaign stories will be available to viewers on an exclusive JioCinema brand spotlight rail on the Jio Cinema App.

JioCinema Streaming IPL

Brand Spotlight is one among a slew of innovations for advertisers around the upcoming TATA IPL season. The packages and offerings have been specifically designed to help advertisers across the board, no matter what the objective, category, and scale of business.

Each proposition from Jio Cinema has been carefully curated to enhance the brand’s proposition and increase the potential of scale and targeting possibilities they can extract on digital.

Fans will be able to catch the latest season of the TATA IPL for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features including Jeeto Dhan Dhana Dhan.