Section: Viacom 18

Fighter, India’s First Aerial Action Film Gets Its Own Merchandise Line! Viacom18 Studios & Marflix Onboard Black White Orange for Exclusive Merchandise Licensing

Hrithik Roshan, Deepika Padukone, and Anil Kapoor Starer Fighter

India’s First Aerial Action Film

Viacom18 Studios and Marflix’s ‘Fighter’ is one of the most anticipated films of 2024. Directed by Siddharth Anand, ‘Fighter’ marks a milestone as India’s first aerial action franchise. Starring superstars Hrithik Roshan, Deepika Padukone, and Anil Kapoor, the film promises to deliver heart-pounding action sequences, captivating visuals, and an unforgettable cinematic experience.

Black White Orange, a leading licensing and brand solutions agency in India, has been appointed as the Licensing Partner by Viacom18 Studios for ‘Fighter.’ Known for its expertise in designing, curating, and developing merchandise and licensing programs for entertainment properties, it will collaborate closely with the Movie to bring a wide range of exclusive merchandise to fans and enthusiasts. From apparel and accessories to collectibles and memorabilia, this partnership aims to provide fans with an immersive experience beyond the big screen.

Fighter Movie Merchandise

Viacom18 Studios and Marflix’s ‘Fighter’ is one of the most anticipated films of 2024. Directed by Siddharth Anand, ‘Fighter’ marks a milestone as India’s first aerial action franchise. Starring superstars Hrithik Roshan, Deepika Padukone, and Anil Kapoor, the film promises to deliver heart-pounding action sequences, captivating visuals, and an unforgettable cinematic experience. An ode to the valor of the Indian Air Force, the film will release on the eve of India’s 75th Republic Day on 25th January 2024.

Fighter Movie Logo

A blue pillow with drawings on it Description automatically generatedBlack White Orange, a leading licensing and brand solutions agency in India, has been appointed as the Licensing Partner by Viacom18 Studios for ‘Fighter.’ Known for its expertise in designing, curating and developing merchandise and licensing programs for entertainment properties, it will collaborate closely with the ‘Fighter’ Movie to bring a wide range of exclusive merchandise to fans and enthusiasts.

Hrithik Roshan’s Upcoming Film

From apparel and accessories to collectibles and memorabilia, this partnership aims to provide fans with an immersive experience beyond the big screen. The range will also be available on the D2C brand www.a47.in, a label that celebrates India & its achievements through official merch like ISRO, Indian Infantry, and our indigenous IAF aircraft LCA Tejas.

The goal of this collaboration with Black White Orange is to create an engaging and immersive brand experience for the fan base of all ages by exploring several licensing and retail partnerships across India.

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