Colors TV Becomes the Number 1 Hindi General Entertainment Channel, Breaks Multiple Records

Published by

Hindi GEC TRP Reports, Colors TV Beast Star Plus and India’s No.1 Channel – Week 3’24, TV + OOH TV Barc Data

Qayaamat Se Qayaamat Tak Serial

With 234GRP, Viacom18 owned Colors has capped a historic upsurge to become the No. 1 Hindi GEC in the 15-50 ABC HSM Urban segment.In a year that saw Hindi GECs fuel overall television viewership resurgence, Colors TV has emerged as the most substantial contributor to this progress having, itself, marked an astounding 85% growth (234GRP in Wk4 2024 from 126GRP in Wk14 2023) since the beginning of this fiscal.

Interestingly the channel’s impressive lead of 37% over its closest competitor in megacities and 16% lead in the 15+ HSM 1Mn+ segments solidify its appeal to advertisers as these markets form the bulk of the consumption territories for a vast majority of brands across industries.

Hindi TRP Week 03

Hindi GEC TRP Latest

COLORS’ current market share of 27.9% is the highest the channel has achieved in 12 years. The channel also achieved an overall reach of 52 Mn, extending its lead for the 44th week now, going 16% ahead of its closest competitor. Furthermore, Colors has also achieved an astounding 114% growth in Prime Time since the beginning of the financial year (HSM Urban 15+, wk3 2024 vs wk14 2023)

Since July 2023, COLORS has been steadily diversifying its content offering – from top rated mythological saga Shiv Shakti – Tap Tyag Tandav to marquee reality shows like BIGG BOSS and Khatron Ke Khiladi to audience favourite social drama Doree to love stories like Neerja Ek Nayi Pehchaan and Chad Jalne Laga and family dramas like Parineeti, the channel has captivated audiences with compelling storytelling and strong characters.

Latest on Colors TV

Colors TV Is No.1 Hindi GEC

With an impressive lineup of new shows slated to launch later this month, COLORS looks set to keep the forward momentum going strong. From the love story Qayamat Se Qayamat Tak to historical drama Pracchand Ashok to family drama Mangal Laxmi to reality show Dance Deewane, the channel will be launching 4 new shows in a variety of genres within the next 1 month.

Buoyed by the emphatic growth of Colors TV at 84%, the entire Hindi GEC category has clocked a robust 21% growth which in turn has led to the entire TV viewership growing, a fact recently underlined by IBDF.

The channel’s success is further enriched by standout shows such as Udaariyaan, Mera Balam Thanedar and Suhaagan, each making substantial contributions to the viewership growth.

Source Barc HSM Urban, 15-50 ABC, GRP’s On All Day , Week 3’24, TV + OOH TV

Anish K.S

He is Managing Indian Television Website, is a Media Enthusiast and Passionate Blogger Since 2007. This Online Portal is for Provides Information About All Indian Language Television Channels and OTT Releases. Information about Serials, Reality Shows, Program Schedule, Comedy Programs, Actress Profile, Actor Info, Mobile Applications, OTT Platforms, Official Online Streaming Links , Audition Info etc are Topic covering here. You can also get Updated Program Schedule Aka Indian Television Guide of Major Players.

Published by
Channel/OTT App Name : Colors TV

Recent Posts

Aayushi Bhave Locked to play the role of ‘Bindu’ in Star Bharat’s upcoming Show 10:29 Ki Aakhri Dastak

10:29 Ki Aakhri Dastak Serial Star Cast - Aayushi Bhave as Bindu Star Bharat, renowned…

From Arjun Reddy to Vash , 5 Regional Gems That Sparked Bollywood Adaptations On OTT Platforms

Vash - Shaitaan, Drishyam - Drishyam - Bollywood Adaptations Remakes have been the rage, especially…

Uraan Serial On Star Jalsha Launching on 27 May at 08:00 PM, Telecast Everyday (Monday to Sunday)

Pratik Sen as Maharaj and Ratnapriya Das as Pujarini, Uraan Bengali TV Serial Lead Actors…

USA Cricket Team Records Historic Win over Bangladesh in T20Is – FanCode Live Streaming

Bang Vs USA, United States of America, ranked 19th in T20I cricket, Stunned Bangladesh The…

Actor Krip Suri to Star as Sarpanch Prabhakar Tripathi in Star Bharat’s Upcoming Show 10:29 ki Aakhri Dastak

10:29 ki Aakhri Dastak Serial Star Cast - Krip Suri as Sarpanch Prabhakar Tripathi Star…

Bigg Boss Malayalam Season 6 Celebrates Mohanlal’s Birthday With Historic Announcement

Mohanlal Birthday Celebrations at Bigg Boss Season 6 Malayalam The stage of Bigg Boss Malayalam… Website Uses Cookies.

Read More